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NSW VISITOR GUIDE

Local information for visitors travellers across NSW www.nswvisitorguide.com.au

NSW TOURISM MARKET
NSW attracts 92 million domestic visitors who spent $25 billion and stay 97 million nights.

NSW REGIONAL TOURISM MARKET
NSW Regions attract 58 million domestic visitors who spent $12.5 billion and stay 47 million nights.

NSW VISITOR GUIDE TARGET AUDIENCE
Domestic visitors who drive to their destination and are aged over 50.

Why this target?
91% of visitors drove to their destination in NSW.
50% of domestic NSW visitors are over 50


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