Local information for visitors travellers across NSW www.nswvisitorguide.com.au

NSW TOURISM MARKET
NSW attracts 92 million domestic visitors who spent $25 billion and stay 97 million nights.

NSW REGIONAL TOURISM MARKET
NSW Regions attract 58 million domestic visitors who spent $12.5 billion and stay 47 million nights.

NSW VISITOR GUIDE TARGET AUDIENCE
Domestic visitors who drive to their destination and are aged over 50.

Why this target?
91% of visitors drove to their destination in NSW.
50% of domestic NSW visitors are over 50

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NOTE
Figures are down due to Covid19 restrictions however the tourism and visitor market is still massive. Overseas visitors have not been included because of the Covid19 travel restrictions. This information is based on information sourced from Destination NSW and was collated by DNSW June 2020.